Ever wondered why most of your articles fail to bring you traffic and money. I might have the answer to your problems. You see most people fail in article marketing because they think it is easy. Well it is easy if you follow the basics. When you submit articles to article directories you are making ways to get traffic. But people fail to realize, you get traffic only if people like your article. They think by submitting articles to directories money and traffic is going to flow into them. It has happened to me. You might get link backs but is that all. If you are planning to run a website you need quality traffic coming all the time. For that link backs alone wont do the trick. The articles you submit have to serve as a medium through which you get frequent visitors. For that your article should be interesting and eye-catching. But the content of the article is not everything. Making money on the internet is not easy; it’s the same for writing a decent article which brings you traffic.

When you plan on writing articles, think of yourself viewing another person’s article.
After viewing the article will you follow the link of the article if the article is crap? Let me guess, you won’t. That’s what everyone does. They, the people rate you, depending on the article. If your article contains what they need they will rate you high and that means traffic. Try to keep your article simple and make sure normal people understand it. You need everyone to be your customers. In most cases people just write an article and submit it to the article directories with a link. The article might be good but people are not going to click any link they see. Your resource box has to be attractive. It has to give the feeling to the visitor to click. From my experience, I have seen articles which have good amount of content but a boring resource box and normal articles with an attractive resource box which give me the feeling to click. People click links because they expect to find something valuable. That is the kind of impression you have to give through your resource box. "The feeling to click"
But that doesn’t mean the article should be crap. If you write a decent article with a rather interesting resource box you can expect some heavy traffic.

In article marketing, articles are the key to money. Your rate of success depends on how well you use them. Even PLR articles can bring you a lot of cash if you do enough editing and make it look interesting. Like I said earlier, articles tell your visitors about yourself. Do you think a person will buy from a person who is illiterate or a person who is literate? Just like that, people believe that people with higher amount of knowledge know what is best.
Appear knowledgeable and people will have faith in you to buy.

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